Christian Polman
Opinion
05 June 2022
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The term Web3 is now being used as the name for decentralised internet. Brands could have a role to play in shaping – and potentially funding – a decentralised internet, so it’s important for marketers to consider the likely opportunities and possible threats, says Christian Polman, Managing Director UK, Looping Group.
Opinion
21 January 2022
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Christian Polman, Managing Director UK, Looping Group, looks at the growing importance of the ‘middle funnel’ in bridging both brand building and performance marketing using community engagement.
Opinion
15 December 2020
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Managing director of Looping Group, Christian Polman looks ahead to 2021.
Opinion
05 August 2020
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Earlier this year, lockdowns changed the face of retail overnight. No longer could people access most shops or retail outlets and supermarkets had to adapt to support vulnerable customers and key workers. Consumers, meanwhile, started looking for alternative solutions to meet their needs and desires.
Opinion
22 April 2020
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In the face of the global pandemic, it might seem trivial to focus on marketing, but the world will prevail against coronavirus, and while it is clear that we won’t revert to how we were before, a new, new normal will emerge, says Ebiquity's Christian Polman.
Opinion
24 February 2020
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Ebiquity’s strategy chief Christian Polman analyses the possible cause and effects of Google’s decision to take Chrome cookie-free - and what brands need to do about it .
